Stig L. Collection

Discover the second part of our design collaboration with Stig Lindberg, the beloved Swedish designer behind Berså, the classic motif that first featured on our clothing in last autumn’s collection.

Now it’s back, together with another treasure of yesteryear – the apple party Pall. Inspiration also comes from another of Lennart Hellsing’s beloved children’s books, Krakel Spektakel Buys A Lollipop, in which Stig Lindberg has created an irresistible visual world that you won’t want to miss.

Fill your spring with colour and imagination. A limited-edition collection – and the final part of our unique collaboration. 

About Stig Lindberg

Born in 1916 in Umeå, Sweden, Stig Lindberg filled his world with colour and form from an early age. He had an eye for detail and liked to mix the simple and practical with the playful and free-spirited. After a successful and colourful career, he died in 1982 in Terracina, Italy.

The designer

Stig was hired to work at the famous Gustavsberg Porcelain Factory in his early 20s, after boldly promising then-artistic director Wilhelm Kåge that he would turn things around at the struggling factory. Which he did. With his ingenuity and constant curiosity, Stig gave the factory exactly what it needed.

It was during his time at Gustavsberg that Stig created his now classic “Berså” print, which initially adorned a practical dinnerware set and can still be seen on textiles and gadgets – and now our clothes too. Stig later spent two periods as artistic director at the factory: 1949-1957 and 1971-1980.

The illustrator

Stig’s boundless imagination also brought many characters and stories to life, including Lennart Hellsing’s book about Daniel Doppsko – the boy who sails to sea on a chest of drawers – and his Krakel Spektakel stories. When you read these books, you can’t help but be astonished by Stig’s ability to mix colour and form at an extraordinary level of detail. As Stig’s son Lars once said: “I know that at every turn of a page there are new things to discover.” 

I know that at every turn of a page there are new things to discover.

Lars Lindberg

The free spirit 

The ability to work freely and in his own way was important to Stig, and he liked experimenting with different painting techniques, colours and materials in his creative process. The aim of his art was to spark joy and curiosity, while he wanted more people to have access to beauty. He was a creative soul who wasn't afraid to swim against the flow, and often asked himself: “Why not the opposite?”