Clothing for all children that's play friend and made to last

Polarn O. Pyret as we know it now, was established in 1976 in Sweden.

We started with clothing for families designed to be handed down time & time again. Over 45 years later and this still stands true today.

Our entire collection is made using more sustainable fabrics and every garment made to last at least 3 children, if not many more.

We believe in letting kids be kids. We make clothes only for children, they are not mini versions of adult clothes. Our clothes are designed with play in mind, indoors and outdoors, this means hard wearing fabrics that stand up to wear and tear and can be washed again and again without losing colour and shape.

All the clothes can be machine washed making it easy for busy parents.

It's all in the details...

Flat seams: Our babywear & nightwear have flat seams sewn on the outside which means a comfortable nights sleep for everybody.

Clothes that grow: Many of our styles are designed to grow with your little one. Roll down cuffs, adjustable waists & extendable bodysuits.

Our outerwear is tough enough to withstand play in every possible weather! From welded seams for downpours to breathable mesh linings for active days to abrasion-proof trousers for scrambles & scrapes.

Clever Clothes

We know that children love the freedom to play in clothes they can forget they’re wearing!

So we make trousers that are always comfortable – in the park or at the party. Clothes that keep children warm, dry or cool, that aren’t tight or restrictive, and fit really well.

Simply put, we try to make the best and most comfortable clothes with functional fabrics and the clever solutions to make things just a little bit easier!

Our core values

  • Let kids be kids
  • Quality clothing made to last
  • Sustainably sourced & produced
  • We are childrenswear experts with big hearts!

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